“Is that what they actually appear to be?” “Did they Photoshop the pics of the home we’re renting?” “Is that this really what I’m shopping for or only a picture ripped off the Web?” These are the questions Truepic desires to reply with the startup’s picture verification know-how. Right now Truepic unveils its SDK for embedding its tech in different merchandise plus its personal client app. Truepic can also be asserting its $1.75 million seed spherical to gas its hope of turning into “the world’s first digital picture notary”.
Right here’s the way it works. You both snap a photograph (or video) inside Truepic’s client iOS or Android app, or throughout the app of a shopper that’s embedded its SDK. Truepic’s patented know-how verifies that the picture hasn’t been altered or edited, and watermarks it with a time stamp, geocode, and different metadata. Truepic shops a model of the picture in its digital vault and assigns it a six-digit code and URL for retrieving it. If obligatory, blockchain know-how can be utilized to create distributed copies of the info.
Customers can then export the verified and watermarked model of their picture to be used wherever they need, and viewers can go to the imprinted URL to double-check it with Truepic’s database. Truepics can be utilized on courting websites like Tinder to show that is what you actually appear to be, on a house rental website like Airbnb to indicate folks precisely what the place they’re staying appears like, on an ecommerce website like eBay to show the situation of what you’re promoting, or to submit a verified picture of injury for an insurance coverage declare.
Purchasers pays a month-to-month charge to construct Truepic’s light-weight Enterprise SDK into their apps so the entire seize, verification, and sharing course of occurs inside their product. Truepic at the moment has a dozen beta clients for the SDK starting from Fortune 500 insurance coverage carriers to prime magnificence manufacturers.
“We’re well past the tipping level by way of how simply issues are faked on-line and the lack of authenticity and actuality in favor of perfection” says Truepic co-founder and COO Craig Stack. Photoshop, Instagram, Snapchat, FaceTune, and Meitu have made picture enhancing a typical apply. “Companies want an answer to fight the rampant falsification of photographs on-line, and shoppers need to share genuine pictures that others will consider are the actual factor” Stack explains. “That’s Truepic – we’re really the anti-filter.”
Stack was an investor in insurance coverage corporations and trip rental startup Flipkey that was acquired by TripAdvisor. This uncovered him to the issue of faked photographs, main him to discovered Truepic. He introduced on Jeff McGregor to be CEO, who had based fee app Sprint and bought it to Reserve.
Collectively they raised a $1.75 million seed spherical from Jeffrey Parker of FirstCall and Thomson Monetary, Andrew Flilpowski of Platinum Know-how and HR startup SilkRoad, and Harvard Enterprise Faculty professor and VC William Sahlman. That cash will go to hiring and getting the enterprise SDK to public launch as Truepic ramps up gross sales.
Truepic must fend off different startups, although McGregor believes those that tried earlier than launched too early earlier than picture enhancing grew to become an epidemic. There are some instruments like Image Edited, FotoForensics, and ImgOps for importing a photograph to see if it’s been doctored or floating across the internet, however they’re all very primary.
Whereas giant potential shoppers might construct their very own in-house system, and some are, he says “corporations just like the ‘cowl your ass’ side of Truepic as an outdoor supplier — they will level to an unbiased third-party who licensed a picture slightly than having to again it up themselves.” They’d favor to only pay a month-to-month charge and go away it to specialists.
If the startup can persuade shoppers that they get extra dates, leases, and gross sales once they use Truepic, it might develop its footprint because the watermarks function a viral development driver. As for enterprise shoppers, they may roll out Truepic to spice up confidence of all their customers or reserve it as a premium function.
If you happen to assume we’re already on the top of the picture enhancing craze, simply anticipate augmented actuality to select up steam. Snapchat’s filters can already easy folks’s pores and skin and make them extra stunning robotically. AR might let anybody, even with out Photoshop expertise, create masterful forgeries. Faking will be enjoyable. However it will probably additionally impede severe enterprise, inflicting folks to be ripped off or catfished. When it issues, this verification know-how might distinguish the Truepics from the lies.
Featured Picture: Bryce Durbin/TechCrunch