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Asus reportedly set to discontinue its underperforming ZenWatch sequence

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Asus could selected to exit the smartwatch enterprise altogether quite than go one other spherical with the Apple Watch.

Asus could also be killing its line ZenWatch line of smartwatches. That’s based on Digitimes sources, which describes gross sales of the corporate’s watches as being “decrease than anticipated.”

Asus launched the primary ZenWatch, which runs Google’s Android Put on working system, in 2014. The latest — the ZenWatch 3 — debuted in 2016, and is the primary within the sequence to function a Qualcomm’s Snapdragon Put on 2100 processor and a round, Corning Gorilla Glass-shielded AMOLED show (400 x 400 pixels). It’s IP67 resistant in opposition to water and mud; options three programmable buttons on the suitable that may assigned to explicit apps; and lasts about one to 2 days on battery. And it prices rapidly, due to Asus’ HyperCharge know-how — as much as 60 p.c in 15 minutes.

It wasn’t sufficient to encourage gross sales, apparently. In keeping with Digitimes, gross sales of the ZenWatch household totaled 5,000-6,000 models a month, on common, in comparison with the three.5 million Apple Watch models that Apple shipped within the first quarter of 2017.

The ZenWatch isn’t the primary smartwatch that’s fallen sufferer to Apple’s wearable juggernaut.

Malarie Gokey/Digital Developments

In keeping with a Canalys evaluation, Apple Watch dominated gross sales in 2016, taking practically 3 times as a lot market share as its nearest competitor. Shipments reached an estimated 9 million models — a document — and accounted for greater than 80 p.c of the market’s whole smartwatch income. For 2016 on the entire, Canalys estimates that Apple Watch gross sales accounted for 17 p.c of the market, trailed by Samsung at 15 p.c.

It’s a stranglehold that’s discouraged different smartwatch makers from pursuing the market extra aggressively.

In December 2016, Motorola informed The Verge that it wouldn’t launch a brand new Moto smartwatch in time for the following main model of Android Put on, Android Put on 2.zero. Shakil Barkat, head of world product improvement at Moto, mentioned that the corporate didn’t “see sufficient pull out there” to launch a brand new smartwatch. And in Could 2016, Jawbone totally ended manufacturing on its line of health trackers and offered remaining stock to a third-party reseller.

In October 2016, in the meantime, Microsoft stopped promoting its Band 2 health tracker and eliminated all references to Band units from its web site. It subsequently rechristened its present activity-tracking Well being app as Microsoft Band, probably to pave the best way for brand new, non-Band-dependent Well being apps that work with its Well being service.

In different circumstances, the Apple Watch has been the downfall of wearable startups.

Fossil Group acquired Misfit, maker of wearable exercise trackers just like the Shine 2, for $260 million in November 2015. And in December 2016, Fitbit acquired smartwatch maker Pebble’s “key personnel and mental property associated to software program and firmware improvement” — reportedly to jump-start improvement of a brand new Blaze smartwatch.

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