Act-On does all of it. It is an costly advertising automation platform however, should you worth advertising insights to drive higher CRM, social media, and search advertising ways, then you definitely’ll wish to embrace Act-On in your first spherical of trials.


  • Execs

    Act-On gives natural plug-ins with social media and social advertising instruments. The software’s well-designed workflow creator makes designing automations a snap. Its open API helps you to herald something you will must make your workflows and emails extra clever.

  • Cons

    Among the many most costly instruments available on the market. Performance designed to drive cross-channel intelligence is just out there at a higher-priced tier.

  • Backside Line

    Act-On does all of it. It is an costly advertising automation platform however, should you worth advertising insights to drive higher CRM, social media, and search advertising ways, then you definitely’ll wish to embrace Act-On in your first spherical of trials.

Juan Martinez

Though Act-On is not the primary firm that involves thoughts while you consider marketing automation software program, Act-On gives one of the crucial succesful and various instruments out there. Only a notch under Editors’ Selection instruments HubSpot and Pardot, Act-On is a contender for finest advertising automation suite, particularly for these corporations whose purpose is to attach e-mail operations to different traces of enterprise resembling customer relationship management (CRM), search advertising, and social media advertising. Sadly, there are some limitations that forestall Act-On from reaching the advertising automation zenith. However, if your organization has an open thoughts and a thick purse, then you need to completely test-drive Act-On earlier than making your last advertising automation software program buying determination.

//Examine Comparable Merchandise


Pricing and Plans

Act-On is the second-most costly software we examined. It is available in two tiers, Skilled and Enterprise. The Skilled plan begins at $900 per 30 days for entry to 2,500 contacts, three advertising customers, 50 gross sales customers, and as much as 30,000 software programming interface (API) calls per day. The Enterprise plan begins at $2,000 and offers you entry to 2,500 energetic contacts, six advertising customers, 100 gross sales customers, and 30,000 API calls per day. On the Enterprise degree, you will additionally get entry to data visualization instruments, and integration together with your CRM software. For superior social media, which incorporates marketing campaign administration and reporting, you will must pay an extra price, which Act-On would not open up to us.

Act-On’s finest value comparability is Pardot, which is barely costlier, with a Commonplace plan that prices $1,000 per 30 days for e-mail advertising, prospect monitoring, lead nurturing and scoring, reporting, varieties and touchdown pages, and customary Salesforce integration. The Skilled plan, which prices $2,000 per 30 days, contains e-mail analytics, spam evaluation, touchdown web page A/B testing, Google AdWords integration, API entry, an built-in advertising calendar, chat assist, amongst different options. The Final plan prices $three,000 per 30 days for customized person roles, customized object integration, a devoted IP tackle, and telephone assist. All plans offer you capability for 10,000 contacts.

Act-On Workflow Templates

On the decrease finish, you will discover merchandise resembling Infusionsoft, which prices $379 per 30 days for the Full package deal and offers you entry to as much as 5 customers, 10,000 contacts, and 50,000 emails per 30 days. The Full package deal additionally contains Infusionsoft’s 4 core characteristic units (CRM, e-commerce, advertising automation, and gross sales automation). If you happen to want a product that may scale as you develop, then Zoho Campaigns gives a pay-as-you-go plan wherein you purchase and use e-mail credit. These plans start at $6 for 250 credit, $80 for five,000, and as much as $750 for 100,000. Month-to-month subscriptions, which embrace limitless emails, start at $5 for as much as 500 subscribers, all the best way to $350 per 30 days for as much as 100,000 subscribers.

Act-On AB Testing

Performance and Usability

Act-On gives eight automated program templates, which is analogous to what you will discover on HubSpot, nonetheless each these instruments (and certainly a lot of the gamers we reviewed) will be custommized to fulfill your particular wants. All the things is completed through a drag-and-drop workflow editor that is not as enticing as Pardot’s Engagement Studio, however it’s equally straightforward to make use of. As a result of workflows are carried out in descending linear format, individuals who want text-based visualizations could have a neater time than these entrepreneurs who’re visually inclined. You’ll be able to run separate, a number of automated applications that run the identical steps however in the end department off from completely different triggers. This allows you to create a journey that’s theoretically personalized for each single attainable journey your contact can take as soon as she or he takes an motion in your communication.

Act-On’s touchdown web page editor can also be a drag-and-drop interface with a heavy concentrate on making creativity straightforward. You merely seize “Blocks,” and drag them onto your touchdown web page. These blocks will let you edit textual content, add photos, and alter alignments, amongst many different kind creation choices. You’ll be able to construct your personal HTML or create a whole HTML template from inside the touchdown web page design editor. The editor is responsive, which helps you to see how your creation might be considered on desktop, cell, and pill kind components. You can too see how the collateral will look in panorama and profile modes for every cell and pill machine, which is a pleasant element characteristic.

Act-On New Workflow

Segmenting, Lead Scoring, and Integrations

Act-On’s segmentation software makes use of an “expression builder” to allow you to select guidelines to section your web site’s prospects primarily based on their behaviors. This allows you to section the way you ship campaigns or collateral primarily based on the place folks click on, what they load into procuring carts, the place they cease taking actions, and extra. You’ll be able to then save the section for future campaigns primarily based on future web site visits. You can too section by consumer accounts. For instance: If in case you have 100 contacts who work at Bob’s Beef Steakhouse, you may add them to a listing for accounts with lower than 500 staff, or accounts within the restaurant vertical, or another classification, with out having to tick off a field on every contact’s private profile. This allows you to do a fast automation blast to a whole account or a whole set of staff if wanted.

Lead Scoring is solely customizable. You’ll be able to set any quantity vary for rating contacts. You’ll be able to arrange any standards to be ranked. Act-On would not restrict the variety of scoring sheets you may create, so you may price and section to your coronary heart’s content material.

Your automated applications sync again to your CRM software through each component of the advertising marketing campaign. This provides your gross sales crew a transparent understanding of how leads progress (or do not) by means of the gross sales funnel. This may be carried out through a drag-and-drop characteristic in your workflow builder. Act-On has an open API, so so long as you’ve got obtained some IT or developer expertise out there, you may tie it to any CRM software available on the market.

Act-On Workflow Layout

Act-On gives one of the crucial complete social media and search engine optimization (search engine marketing)-based automation instruments out there, save for HubSpot, which really helps you to publish to and monitor social networks at its entry-level plan. If you happen to do choose so as to add on Act-On’s social media suite, you can prospect on Twitter, publish to Fb, Twitter, and LinkedIn, in addition to monitor Twitter mentions in your firm and its opponents. You can too run search engine marketing audits in your web site, touchdown pages, and varieties, in addition to tie the software program to Google AdWords for much more in-depth reporting.

Over the remainder of 2017, Act-On claims it’s going to be constructing further options, like “Adaptive Scoring,” which depends on artificial intelligence (AI) to develop automated and adjusted scoring for leads primarily based on a lead’s actions, or primarily based on how the system is viewing comparative leads. Act-On can also be constructing “Adaptive Varieties,” which can will let you develop a kind that gives completely different questions for various contacts primarily based on how every individual answered the preliminary and subsequent questions. Sadly, these options weren’t out there in time for our testing.

Act-On Add Message to Workflow

The Backside Line

Act-On does every part most companies want their advertising automation software program to do. Nonetheless, as a result of it is such a pricey software, most small companies and startups are going to search out themselves wishing there was a decrease pricing tier out there. Bigger enterprises, particularly these with builders who’re continually tinkering with the system’s open API, will completely love Act-On, particularly these corporations that worth advertising insights to drive higher CRM, social media, and search advertising ways.

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